Customer Satisfaction From The Services of Retailing Markets: A Model Proposal With Multiple Logistic Regression

As time passes, purchasing habits of consumers have been changing constantly. Consumption has become a phenomenon that turned into madness due to the acceleration aggressive sales enhancing efforts based on fierce competition and fact confuse concepts need desire. Confronting with easily reachable products broad distribution channels, markets are vital institutions for people. The first aim this study is determine factors increasing decreasing customer satisfaction. second whether there meaningful correlation between demographic elements. To end, perceptions 407 in Diyarbakir who were chosen by convenience sampling method measured face-to-face questions. Then their answers subjected frequency analysis chi-square test. In addition, multiple logistic regression utilized see model. result study, differences found consumers’ gender marital status according they choose shop. For proposed model, customer, cashier, entering exiting market satisfaction from hygiene prominent variables retailing.